Visit Batang Heaven of Asia: Tourism Marketing Communication
Danang Satrio

Faculty of Economics University of Pekalongan
Jl. Sriwijaya No.3 , Pekalongan, Indonesia
danangsatrio3003[at]yahoo.com

Abstract

The existence of the tourism sector has a positive impact on an area. Batang Regency has enormous potential in tourism and culture. The condition of Batang Regency is a combination of coastal areas, lowlands and mountains. Today more and more research shows the importance of a marketing communication strategy in the field of tourism and culture. This research will show where the Batang Heaven of Asia Visit video is interpreted in depth with the concept of Tri Hita Kirana which is able to summarize all the potential in Batang Regency and then package it as an alternative medium to promote tourism in Batang Regency. Aside from being an alternative media for promotion of Batang Regency, this video also has goals that are divided into two aspects, namely rational and irrational. In this video is expected to provide a detailed explanation of the meaning of the signs in the video being studied and see how far the success of tourism marketing communication.

Keywords: Tourism,Marketing Communication, Tourism Marketing Communication

Topic: Social Sciences