Communication Strategy In The Digital-Age for Delivering Knowledge at Pesantren Through E-Learning
Rila Setyaningsih (a*), Abdullah (a), Edy Prihantoro (b), Hustinawaty (b)

a). University of Darussalam Gontor
Jl. Raya Siman, Km. 06, Siman, Ponorogo, 63471.
*rilasetya[at]unida.gontor.ac.id
b) University of Gunadarma
Jl. Margonda Raya No.100, Pondok Cina, Beji, Kota Depok, Jawa Barat, 16424.

Abstract

The purpose of this research is to know the communication strategy in the digital-age for delivering knowledge at pesantren (boarding school). The method used in this research is qualitative. Data collection was done through observation and interviews with lecturers of five basic subjects (Introduction to Communication Studies, Communication Theory, Communication Psychology, Contextual Communication and Mass Communication) in the Communication Studies Program at the University of Darussalam Gontor. The result of this research is a communication strategy in the digital-age for delivering knowledge at pesantren is conducted with selection of learning media in the form of e-learning portal. The criteria for selecting and determining learning media are conducted by considering ACTIONS (Access, Cost, Teaching and Learning, Interactivity, Organizational Issues, Novelty, and Speed) factors. The contribution of this research is a communication strategy in the digital-age for delivering knowledge at pesantren conducted through e-learning.

Keywords: Communication Strategy, Digital Age, Pesantren, Learning Media, E-Learning

Topic: Communication Studies