THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM IN COMMUNITY DEVELOPMENT OF THE KAMPUNG SEHAT IN LUMPUR VILLAGE, GRESIK REGENCY
Didik Hariyanto, Afrilia Ernes Natasya

umsida

Abstract

THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM IN COMMUNITY DEVELOPMENT OF THE KAMPUNG SEHAT IN LUMPUR VILLAGE, GRESIK REGENCY


Didik Hariyanto
Afrilia Ernes Natasya

Email:
didikhariyanto@umsida.ac.id
afrilia.ernes.natasya@gmail.com
Department of Communication Faculty of Social and Political Science
Muhammadiyah University of Sidoarjo

Abstract

This study aims to describe the program implementation of Corporate Social Responsibility of PT. Petrokimia Gresik to realize The Community Development in field of the program of Kampung Sehat in Lumpur Village, Gresik Regency. It used a qualitative method for understanding the implementation of the corporate social responsibility in realization community development. The data collection was conducted by in-depth interview, the observation of the participation as well as the document. They were analyzed by using the Miles and Hurbeman model. The result is provided in this study indicated that the implementation of the program of the corporate social responsibility of PT Petrokimia Gresik in field of the Kampung Sehat has not pointed out an achievment of the community development. It tends to have the public service in field of health. Its properties are the decentralization where getting performance by the firm and societies are not mixed up in this program deeply.

Keywords: Key words: CSR, Community Development, Participation, healthy improvement

Topic: Social Sciences