NEW MEDIA DEVELOPMENT TO SUPPORT PROMOTING INDONESIA TOURISM BY MILLENNIALS Gayatri Atmadi
Communication Science Dept.
Faculty of Social & Political Science
University of Al Azhar Indonesia
Abstract
Today, many people, especially millennials, are influenced by social media as new media development in network society. They are influenced by digital experiences and they have made travel plans in Indonesia based on social media images or videos they saw a friend post. Digital influencers are more engaging than celebrity endorsers and tend to be more relevant and effective in promoting Indonesia tourism message to their followers. This study aims to get description of how millenials can support promoting some tourism destinations in Indonesia by social media. The concept of this overall research uses social learning theory as the grand concept, besides some concepts of new media, social media and network society. This paper uses qualitative descriptive research method and collects data from digital media. This study results revealed that Indonesian Charms Generation community and Wonderful Indonesia Generation community made a success in promoting Indonesia tourism on social media and also in encouraging people to vote for Indonesia as the world top destination at the recent polling for Dive Magazine 2017 Travel Awards, London based. Practical implication of this paper shows that government must support them for better promotion of Indonesia tourism destination.
Keywords: new media, social media, network society, social learning theory
