POLITICAL IDENTITY IN THE CAMPAIGN OF ELECTION OF THE EAST JAVA GOVERNOR OF 2018 Fetty Kurniawati
Universitas Sebelas Maret
Abstract
Two decades of revolving reform in Indonesia led to the decentralization of leadership. The general election of regional heads becomes a five-year political event that seeks the attention of the public especially in the era of information disclosure due to sophisticated communication technology as it is today. One of the communication technology ceilings that are widely used by prospective leaders in election campaigns is instagram social media. This app features content in the form of images that can be excerpted as explanations. In the election of governor of eastern Java in 2018 instagram channel became one of the channel of communication of candidate for governor pair of campaign. From a variety of content uploaded ahead of the registration of candidate pairs until the quiet period found content that shows the identity of the candidate pair of tribe, race, religion until the family tree. This phenomenon will be the study in this study. Uploads in instagram are dissected in symbolic interaction with literature review research methods. This paper shows that the identity politics in the campaign took place in East Java although voters in East Java tend to be homogeny in tribal, racial and religious identities.
Keywords: Political Identity, Elections, Election of East Java Governor, Social Media, Instagram
